Bangkok—Thai Beverage (ThaiBev) has announced plans for a major expansion involving an investment of 7 billion baht. The beverage giant, which already enjoys a strong presence in Southeast Asia, is set to establish a new factory in Cambodia as part of its strategy to strengthen its position in the region.

According to company officials, the expansion will not only boost production capacity but also create new job opportunities in Cambodia. “The decision to invest in Cambodia is part of our long-term vision for growth and regional integration,” a ThaiBev spokesperson commented. “We believe this factory will play a crucial role in our future operations, allowing us to serve the growing demand for our products both locally and across the region.”

The move comes at a time when many businesses are looking to diversify their operations, with Cambodia emerging as an attractive option due to its relatively lower operating costs and strategic location. By expanding into Cambodia, ThaiBev is positioning itself to take advantage of new market opportunities while enhancing its supply chain efficiency.

Industry analysts have lauded the expansion as a forward-thinking approach to sustaining long-term growth. “With its new factory in Cambodia, ThaiBev is making a smart move to not only meet increasing demand but also tap into new markets,” said one analyst. “This positions them well to compete on a regional scale.”

The investment is expected to cover construction costs, production upgrades, and enhanced distribution capabilities. The new factory will focus primarily on beer production, but other beverage categories are also expected to be part of the portfolio in the future.

This development underscores ThaiBev’s ambition to consolidate its market leadership in Southeast Asia, with plans to continue its expansion beyond Thai borders. The new Cambodian factory is anticipated to begin operations within the next few years, marking a new chapter in ThaiBev’s regional presence.