The recent scrutiny of BYD’s discount and cash-back strategies by Thailand’s Consumer Protection Board signals a rigorous approach toward regulating foreign enterprises in the nation’s burgeoning electric vehicle market. This investigation reflects Thailand’s broader commitment to enforce fair trade practices and protect consumer rights, especially against potentially exploitative strategies by influential multinational companies. This regulatory […]
Thailand’s Soft Power Strategy: Navigating the T-Wave
Thailand’s cultural industries, collectively termed the ‘T-Wave,’ present an opportunity to enhance national influence akin to South Korea’s cultural exports. However, the nation’s approach is marred by excessive government control, lack of a clear strategy, and insufficient grassroots involvement. To truly harness its soft power, Thailand must balance government support with fostering original creativity, ensure […]
Thailand’s Same-Sex Marriage Bill: A Strategic Economic Move
On June 24, 2024 Thailand’s consideration of a same-sex marriage bill represents a significant step forward in both social policy and economic strategy. The recent approval of this bill by Thailand’s senate could pave the way for the country to become the first in Southeast Asia to legalize same-sex marriage. This move is anticipated to […]