In recent years, Thailand has witnessed a significant shift in consumer purchasing behaviors, with vending machines emerging as a preferred retail channel. A survey conducted by Market Buzzz between October 2 and November 7, 2024, encompassing 977 Thai consumers nationwide, reveals that 58% are more inclined to purchase goods from vending machines.

Key Findings from the Survey

Recent Purchases: 56% of respondents reported buying items from vending machines in the past month. Of these, 28% made purchases weekly, while 13% engaged daily.

Primary Motivations: The allure of vending machines stems from:

Convenience: Cited by 72% of participants.

Time Efficiency: Highlighted by 50%.

Immediate Availability: Noted by 43%.

Diverse Payment Options: Appreciated by 27%.

Popular Products: Beverages dominate vending machine sales, with 92% of consumers purchasing drinks such as tea, coffee, soft drinks, juice, and mineral water. Other favored items include snacks (34%) and dairy products (26%).

Temporal Preferences: Morning to noon sees a surge in beverage purchases, while evenings witness a preference for instant noodles.

Implications for the Vending Machine Industry

Grant Bertoli, CEO of Market Buzzz, emphasizes that vending machines effectively cater to Thai consumers’ demands for accessible products. He notes that while the industry holds substantial growth potential, success hinges on operators aligning services with consumer expectations regarding location, product selection, shelf life, and payment methods. By addressing these factors, operators can capitalize on the burgeoning vending machine market in Thailand.

Conclusion

The increasing preference for vending machines among Thai consumers underscores a broader trend towards convenience and immediate access in retail. As the industry evolves, operators who adeptly respond to consumer needs are poised to thrive in this dynamic market landscape.